In this era where we’re bombarded with information, we turn to people we know for advice to make informed decisions. Like us, the peers we turn to for advice also seek guidance from other people whose expertise they trust.  Advice has a fascinating way of streaming from person to person, branching across a complex network of personal and professional ties. These systems of advice are called influence networks, and they are the most powerful force in the decision-making process. To learn more about the nature of networks, click here.

Mapping influence networks requires a unique approach. Research shows that 90 percent of word-of-mouth advice takes place offline today, and 76 percent of these discussions happen face-to-face.* Community Analytics’ proven methodology identifies who’s having these discussions and follows the flow of advice to the most influential members, called trusted advisors. Community Analytics helps clients connect with these trusted advisors to build a foundation for dialogue, create a strong relationship with the community, and take actions for lasting success.

Our services are customizable and typically these networks fall into three categories. To learn more about full-spectrum networks, click here.

• Decision Networks
• Organization Networks
• Alumni Networks

 *Keller Fay Group TalkTrack 2007