Nature of Networks

 

What is the purpose of networks?

  • Networks are formed out of the desire to seek information and make informed decisions.
  • Networks are evaluated based on the value of information and reliability of the source.
  • The value of networks lies in the weight people place on the information.

    For example: Would you buy a kitchen appliance that was endorsed on television by one of your favorite celebrities or one that your neighbor can’t live without?

  • The reliability of networks lies in the weight people place on the source.

    For example: Would you go to a mechanic that connects with you online or a mechanic your friend has been going to for 10 years?

  • Community Analytics takes a more holistic approach to social networking. We identify connections from the real world – we don’t make predictions – and we deliver authentic customer engagement, which takes place in the Verifiable/Advisor quadrant.