Vice President of Marketing and Strategy

As Community Analytics’ Vice President of Marketing and Strategy, Katie McClammer oversees the strategic direction and positioning of Community Analytics, including market strategy, go-to-market strategies, product and service marketing, and marketing communications. McClammer directs public relations, advertising, online efforts, and protects the Firm’s intellectual property.
     
Joining the firm in 2004, Katie’s contributions to Community Analytics include the design and execution of an in-house data collection center. In addition to her role in recruiting, she managed research, analytics, and development efforts. She has extensive project management experience, including competitive analysis, client service, and vendor management.
     
Prior to Community Analytics, Katie served as a marketing consultant and a trade settlement associate for Legg Mason. She has been a member of Towson University’s College of Business and Economics’ Business Advisory Board for four years and is also an active member of the CMO Council, American Marketing Association, Word of Mouth Marketing Association, Marketing Director's Group, and Greater Baltimore Technology Council. She earned a B.S. double major in Marketing and e-Business from Towson University and is pursuing her M.S. in Marketing at The Johns Hopkins University. McClammer was born in Iowa and when not working, she enjoys world travel and hiking.