The flow of advice for a topic extends and branches across multiple degrees of interaction, forming a system we call the decision network. The decision network holds immense sway, and is a powerful source when mapped and analyzed to identify the key network members.
Within our strategic framework, these trusted advisors can be identified and engaged for the purpose of creating a dialogue. The ability to exchange information means the organization can stop guessing what the audience wants and simply listen to what they want. Organizations then offer information and resources where and when they’re needed. This mutually beneficial, two-way communication can serve a variety of organizational objectives, such as increased brand equity and long-lasting brand relationships.
Industries where we’ve applied this work include but are not limited to:
- Agriculture
- Asset Management
- Communications/Marketing/PR
- Consulting Services
- Foundations
- Insurance
- Investment Banks
- Non-Profits
- Technology
- Venture Capital