More Listening and Less Telling

Written by: Myra Norton Locating Opinion Leaders is sometimes a daunting task, especially for large scale campaigns. Unfortunately, finding these influential consumers is only half the battle; the ability to listen is actually the key element in successfully engaging community members. With this in mind, the next question appropriately asked of me was: Can businesses attract Opinion Leaders? I hate to be a stickler for language, but I don’t think the right…